Personal Branding, Who Needs It

Personal Branding, Who Needs It Who needs personal branding?   We all need it.   Today, more than ever before.   But it shouldnt be fake.   It has to be genuine- real- authentic. And even if you are just looking for a new job you need it too! What Is Personal Branding? Jeff Bezos is credited with saying your personal brand is what people say about you when you arent in the room. It doesnt matter what job you have or where you work. Everyone has a reputation. Your personal brand is made up of many factors. Some are based on emotions: How people feel about you How you make others feel Some contributing factors are based on your work: Depth and breadth of skills Work ethic Quality of work How you communicate Defining What Personal Branding Is Jason Alba posted this slideshow on his blog.   It does a great job of defining what it is and how to define and build your brand. Brand You: Personal Branding from Studio Science It Needs To Be Intentional It doesnt matter what you do or where you work. Take control of your reputation instead of allowing others to determine your personal brand. Be intentional. Actions speak louder than words. Focus on highlighting your best qualities among those you know and work with. Be aware of what you say and do and how others perceive your message. Start Today Dont put off refining your message until a crisis. Begin today. Remember, when layoffs happen, who are the first people let go? The ones who are dispensible. Dont be dispensable! Define Your Personal Brand With These 3 Questions 5 Steps to Building Your Personal Brand More Expert Help If you are looking for more information on this topic, there are experts who write about it.   Personal branding has become a critical component of career management and job search. You can say you dont need it.   You can say it doesnt apply to you. However, it is real and it IS for everyone. Executive Career Brand, by Meg Guiseppi (free ebook) William Arruda, Personal Branding Guru (free resources)